Prepare the Dough: In a large mixing bowl, combine warm milk, sugar, and yeast. Allow the mixture to activate for 5-10 minutes until frothy. Incorporate all-purpose flour, eggs, and melted butter to create cohesive dough.

Knead the Dough: Turn the dough out onto a floured surface and knead for about 10 minutes until smooth and elastic.

First Rise: Place the kneaded dough in a greased bowl and cover with a towel. Let it rise in a warm area until doubled, approximately 1 hour.

Make Filling: Blend cream cheese, sugar, vanilla extract, and diced strawberries in a separate bowl until smooth.

Roll and Fill: Roll the dough into a large rectangle, spread the strawberry cream cheese filling evenly, and roll tightly into a log.

Slice the Rolls: Cut the log into 12 equal pieces and place them in a greased baking dish.

Second Rise: Cover the rolls with a towel and let them rise for 30-45 minutes.

Bake: Preheat oven to 350°F. Bake rolls for 25-30 minutes until golden brown.

Cool and Serve: Let the rolls cool slightly before icing or dusting with powdered sugar.