In a medium saucepan, combine strawberries, granulated sugar, and lemon juice. Cook until thick, about 10-15 minutes. Blend for a smoother texture and let cool.

In a stand mixer, mix flour, yeast, sugar, and salt. Add warm milk, butter, and egg. Knead for 5-7 minutes until smooth. Let rise covered for about 2 hours.

On a floured surface, roll the dough into a rectangle. Spread the cooled strawberry filling, roll tightly, and cut into 12 pieces. Place cut side up in a greased baking dish.

Cover and let rolls rise for 30-60 minutes. Preheat oven to 180°C (350°F).

Bake for 20-25 minutes until golden brown. Let cool slightly before icing.

Beat cream cheese, butter, powdered sugar, vanilla, and strawberry puree until smooth. Spread over warm rolls.

Serve rolls warm for a delightful experience.